The PRado

Client:
The Prado is a luxury apartment community in Austin, TX, where tranquility meets a visionary lifestyle.

Assignment:
Develop a visual identity that feels upscale yet grounded, reflecting the serene and nature-inspired style of the community. The scope of work included logo design, a cohesive color palette, patterns, stationery, and signage.

Solutions:
The primary logo features an elegant serif font for a sophisticated, elevated feel, paired with a fluid swoop connecting the "R" to the "A" to add personality and flow. The color palette draws inspiration from the interior renderings, incorporating earthy tones that tie back to nature. A custom wildflower pattern introduces a touch of charm and a natural flair, creating a visual identity that’s both classy and connected to the outdoors. The result is a confident, timeless brand that beautifully reflects The Prado’s unique essence.