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Client:
Okiro Coffee, a small business offering ceramic mugs, insulated tumblers, and mocha pots, sells directly to consumers through its online shop.

Assignment:
Develop a visual identity and packaging design that reflects the brand’s sleek and minimalist Japanese-inspired aesthetic. The project scope included logo design, color palette, typography, business cards, instructional materials, tumbler packaging, and mocha pot packaging.

Solutions:
The logo design draws inspiration from the brand's minimalist vision. A bold circular element was incorporated to add personality and cleverly tie into the "O" in Okiro, creating an abstract monogram feel. This clean, modern approach extends seamlessly across the instructions and packaging design. The color palette connects to organic elements, weaving a natural narrative that aligns with the brand story. Together, these thoughtful design choices create a cohesive and timeless visual identity that resonates with Okiro Coffee’s sophisticated audience.