Client:
Koda on Fremont is Fremont’s premier camera shop, catering to photography enthusiasts and professionals with quality gear, expert advice, and a creative community atmosphere.

Assignment:
Design a visual identity that appeals to a hipster demographic, drawing inspiration from the nostalgic feel of Kodak cameras. The project scope included logo design, color palette, and pattern development.

Solutions:
The design exudes personality and energy, with the “O” in the logo incorporating a camera-inspired element for a clever nod to the brand’s focus. The primary color palette feels retro yet approachable, evoking nostalgia while maintaining modern appeal. This retro style resonates strongly with a younger demographic, who value vintage aesthetics and bold, memorable branding that feels both trendy and timeless. This cohesive identity captures the spirit of creativity and perfectly connects with Koda’s hipster audience.