Client:
Hot Girl Wellness Club empowers women to live healthy, active lives with a focus on wellness and balance. It’s a supportive space inspiring confidence, self-care, and sustainable habits.

Assignment:
Design a welcoming, feminine visual identity that connects to a Gen Z demographic and reflects their values without using pink. The project included logo, color palette, typography, patterns, business cards, and illustrations.

Solutions:
The color palette blends wellness-inspired neutrals with vibrant pops of color, offering a playful yet grounded look. The minimal logo ensures broad appeal, while illustrations and fun patterns add personality and creativity. These design elements resonate strongly with the Gen Z demographic, who value bold, unique visuals that feel fresh and relatable. This cohesive identity is both modern and empowering, perfectly aligning with the brand’s mission.