Client: 
Paradise Valley Golf Course is a welcoming, budget-friendly course in Phoenix, Arizona. Designed for locals, it offers an easy and accessible way for anyone to enjoy a round of golf.

Assignment: 
Refresh the brand to attract a younger generation of golfers while maintaining a professional yet fun personality. The rebrand includes a new logo, color palette, typography, custom golf balls, pencils, flags, and social media content.

Solutions: 
The new logo features a playful yet polished script, balancing personality with professionalism. A flag element adds a memorable and iconic touch. The brand is packed with versatile icons and secondary marks, perfect for clubhouse merchandise and beyond. The color palette draws inspiration from the lush greens of the course, with a vibrant pop of orange for a fresh and energetic feel. Overall, this rebrand makes Paradise Valley Golf Course stand out from the competition, creating a unique and inviting identity for local golfers.