The
NAsh

Client:
The Nash is a modern luxury apartment community in Rosemount, Minnesota, redefining apartment living with a blend of elevated style, comfort, and community. Their aesthetic is feminine, natural, and refined.

Assignment:
Revamp their visual identity to reflect the cozy, modern style of the community. The project included logo design, color palette, typography, patterns, business cards, rack cards, and A-frame signage.

Solutions:
The concept was inspired by the keywords "elevated" and "feminine." The color palette draws from the community’s interiors, incorporating soft pink and subtle floral elements to emphasize femininity and natural charm. The design feels timeless yet unique, resonating with the target demographic through its soft, welcoming energy that perfectly aligns with The Nash’s refined aesthetic.